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Press coverage of the Center for Nursing Advocacy's Skechers campaign
Skechers campaign coverage revives worldwide
October 12, 2004 -- There has been a sudden worldwide resurgence in the past week of media coverage of nurses' successful campaign to persuade Skechers to end their use of the Christina Aguilera nurse ad. We are aware of new coverage of the campaign in media outlets from the following nations: United States (including MSNBC, The New York Post, and the Kidd Kraddick syndicated radio show); the United Kingdom (including the BBC and the Sun); Ireland; Germany; [other European], and Mexico. Most of these pieces feature a brief statement of the Center's objections to the ad, often including a quote from Center director Sandy Summers noting that the ad embodied both the naughty nurse and battleaxe stereotypes that have long held the profession back. See our news coverage below from early-mid October from the following press organs:
USA
MSNBC covers the Center's Skechers campaign
October 11, 2004 -- MSNBC covered the Center's Skechers campaign in its news section today, 10 weeks after the company agreed to discontinue use of the Christina Aguilera naughty nurse ads. MSNBC's online edition quoted directly from the Center's campaign page, making very explicit our problems with the Aguilera ad's effect on the nursing image. see the article (scroll half way down)Kid Kraddick southwestern/western syndicated radio show
South Carolina music station Oct. 10, 2004
Seattle Post-Intelligencer Oct. 12, 2004AMA TechTel Communications Amarillo, Texas, Oct. 11, 2004
San Francisco Examiner Oct. 11, 2004
UK:
Italy
Spettacoli Tiscali Oct. 12, 2004 which also includes coverage of our Jessica Rabbit Disney campaign which also includes a pretty marginal translation to English
China and Hong Kong
Ireland:
Eircom Oct. 7, 2004
Mexico?
Germany:
Czech Republic?
Austria?
Bulgaria?
Hungary?
Yugoslavia?
Norway:
Denmark
Estonia:
Netherlands:
Pittsburgh Post-Gazette covers the Center's Skechers campaign
August 17, 2004 -- The Pittsburgh Post-Gazette's Virginia Linn described this result as the Center's "latest success" in a good article about the Skechers campaign published today in the paper's health section. see the article.
See our Skecher's campaign:
August 17, 2004 -- In response to widespread protests sparked by the Center's campaign over the last two weeks, Skechers will discontinue the Christina Aguilera "naughty nurse" ad that had begun to run in markets worldwide, according to a statement released by Jennifer Clay, a public relations official at Skechers' Los Angeles headquarters. In a letter read to the Center over the telephone, Skechers stated that it has "discontinued [its] international ad buys." The Pittsburgh Post-Gazette's Virginia Linn described this result as the Center's "latest success" in a good article about the Skechers campaign published today in the paper's health section. However, because of the lead time required for much print press advertising, we expect that the ads may still run in some publications in the next month or two. In addition, because of the different media in which the ads were apparently slated to appear (such as point of sale retail locations), we are working to get clarification on exactly what has been discontinued. more...
Please contact The Center for Nursing Advocacy if we can help you answer any questions.
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