Zima commercial will no longer air

January 27, 2003 -- A Zima (colorless beer) commercial depicting a "dream date" in which a female "nurse" dressed in a revealing uniform acted as the submissive temptress of a young male "physician," has finished its life cycle and will no longer air, according to the advertising agency of parent company Coors Brewing Company. The Center had called on Coors to pull the commercial in spring 2002.